Most on-line searchers, depending on what they are searching for, will generally click on the left hand side of the results page rather than the Pay Per Click (PPC) adverts. (SEO) Optimisation is all about achieving a TOP position and delivering measurable results which is what we do for companies based in Northampton, Kettering, Wellingborough, Corby, Milton Keynes, Bedford, Luton, Leicester and throughout the UK.
In the past most of the work done by the Search Engines was on the first page of your website, then an average of the keywords contained in the website. Many people still believe this to be the case and will attempt to show results using keywords that few if anybody are searching for which will then appear at the top of the search lists.
What you need is a company that understands how to develop your offering to maximise not only the On-Page work (+/- 20%) but also the more important Off-Page development (+/- 80%). The search engines are now looking for only the most relevant webpages to show at the top of the search engine results.
It is easy to fall into the trap of working with companies that use disallowed or dubious techniques which give instant results but can result in websites being penalised to the point that they can only be found via its URL which is not a search term, effectively killing the website as only very minimal traffic finds websites in this way.
Professionally applied Optimisation can make the difference between achieving your targets or remaining unsuccessful.